GoPark is a space with urban static bikes and other exercise machines that produce electricity by working out. It has been designed to be in China college campuses where this kind of spaces (without energy production) are common. The core values of the space are: Exercise, Green Energy and Education.
It’s part of my Final Program Project «An Entrepreneurial approach to future (summer school 2019)» in Beijing Institute of Technology and Tongji University, Shanghai (China) where I developed this idea of mine with a group of Spanish, Chinese and Mexican students applying design thinking and lean startup approaches.
The Why
The Molecule
People: Students (16-27 years old)
Problem: lack of space (social and sport), unhealthy habits (not feeling good with their body, low energy, sedentary lifestyle…), contamination and low environmental awareness.
Solution: increase and enhance social and sport spaces, promote sport and healthy habits by facilitating exercise machines, educate with the product About sport, environment and energy.
Customer
Wants: feel better with her own bodies, stay fit and healthy, contribute to their society and be integrated with it, feel accompanied (not alone).
Needs: health, sport and social spaces, go outdoors, socialize.
Fears: injury, waste time, getting sick (from breathing poor quality and contaminated air) Shame
The How
The What
The experience we are looking for with the exercise machines is:
1 Consumers have a comfortable bank to sit down -> They can feel relaxed and safe
2 They can connect their smartphones by wireless/USB to the machine, with the chance to charge them -> Easy and useful fuctions. The consumer can exercise with the machine and stay in contact with other people -> Connect with their own bodies, social relationships and feel reliefAfter connecting their smartphones to the machine, they can log in the app and see the score they have, and other information like the kcal they are consuming or the energy they are generating, the contamination they are avoiding in some parameters -> Feel autorealized, and complete, education and awareness (about their bodies, sport, environment, energy), feel they are a part of something, feel they are approaching a sustainable development (feel green)
Besides, with the app, consumers can add friends and compete with them -> Socialize, motivation, easy use and user friendly app
Eduardo Gracia 